Lucy Henglefelt is the owner as well as the lead designer in Redefined Designs & Events, a company that specializes in wedding and event production. The company is based in Sioux Falls wherein Henglefelt is a native. She attended the local Lincoln National High School. After which she decided to get her bachelor’s degree in interior design at The Art Institutes Interantional of Minnesota which is located in Minneapolis.
Redefined Designs & Events aims to help their customers in their events starting from the planning, design and styling, coordinating, the set up on the actual day and the tear down after the event. Aside from their services, they also have specialty rentals and their very own floral artistry.
Henglefelt shared that the best part about being an event organizer is that she sees the joy in her clients’ faces during the special occasion. The vast majority of their clients are mostly booking them for wedding events thus she is able to witness a lot of couple take their vow and she considers it an honour to be able to do so.
She admitted that her creativity is what prompted her to start the business. Right from the start she knew that she will be doing something that is related to arts. She has been employed in a corporate job before as a commercial designer but eventually she finds herself longing for a challenge to test her creativity even further. It was after meeting her husband and they were planning their wedding day the she knew event planning is something she sees herself doing. She started a career out of weddings and she is enjoying at the same time because she admits to being a hopeless romantic. She knew that she is an owner of a small businesses and she needs to put in more hours in order for the business to keep going.
Event planning in Australia is not a small feat because you will be the one in charge of everything from the smallest detail such as looking for a Chair Hire in Sydney up until the big day.