If you are planning to open a restaurant business, seasoned restaurateurs would tell you to first choose a concept because that is what you will base your restaurant from. Afterwards, you might jump straight into making a business plan but you should know that you would not be able to make a comprehensive business plan if you have not chosen a location first.
There are four critical elements needed for a restaurant to succeed: food, service, marketing and location. The location of the restaurant could either make or break its success, influencing a great deal of the restaurant, as well as the menu. Even when you already have a location in mind, you should still make sure that it has all the right ingredients to make a successful restaurant.
Here are some tips to help you choose a location for your restaurant.
- Population Base. One of the most important qualities of an ideal location is that it has a large population base that is big enough to support and sustain your restaurant. You should choose a place that is at the center of a thriving district. Choose someplace busy like a freeway.
- The location that you choose must be able to accommodate a maximum number of vehicles. If possible, the restaurant should have its own parking lot, if not it should at least be near one.
- Why do you think most of the restaurants located near freeway exits and highways are successful? This is because they are easily accessible. Motorists are able to go to restaurants without having to battle traffic. Remember, no one wants to visit a restaurant located inside a maze and the best locations are those that are easily accessible. Accessibility plays a great role in the success of a restaurant. You may have the best tasting food and offer high quality service but if people can’t find you easily, then what good is that?
- Have you ever wondered why the properties in downtown districts are more expensive? Well, it’s because they offer a higher level of visibility. You may be the best Indian restaurant in town but unless people actually see your restaurant, you still have a long way to go.