The role of lead generation specialists is critical in any business or service-related industry as they are the ones who seek prospects for the sales person to contact for follow through. Some companies deem to hire in-house lead generation specialists who will solely focus on generating leads and finding prospects for the company. However, there are those that want to lighten the burden of finding leads and entrust the task to outsourcing companies. If you need lead generation representatives but you are not sure which of the options to choose, it would be best to take a look at their own pros and cons.
- You have a dedicated team who will focus on your sales and marketing. The team functions and performs their tasks to deliver results that would benefit the entire organization or business. In effect, in-house lead generation specialists have a better sense of ownership and accountability to their actions.
- Aside from generating leads, an inherent employee can perform other tasks such as prospecting thereby increasing his flexibility in the workplace.
- A lead generation specialist can make 80 to 100 calls a day, this is a remote figure compared to what outsourced lead generation provider can make.
- With in-house lead generation rep, you need to cover fixed costs such as the employee’s benefits, taxes, bonuses, etc. on top of the employee’s salary. Whereas with outsourcing, you only have to pay for the outsourcing services and that’s it.
- When you outsource certain services such as lead generation, you essentially hire an entire lead generation infrastructure that can exponentially increase your market reach. The service of lead generation outsourcing can involve generating new leads or clean out your existing data.
- You have a direct control on the fixed costs so the risk is lower.
- You cannot be sure about the quality of outputs provided by outsourced lead generation specialists. Choose a provider with excellent track record to get a better return of investment.
- If you get into a deal that requires you to pay cost-per-lead basis, check the quality of the leads to avoid paying for mere quantity.