A number of business owners want to improve their online visibility and search engine rankings so that they outsource their SEO. They hire a fully qualified team to tackle SEO but they fail to educate themselves on the nuances of search engine optimization. If you do not know anything about SEO, how will you be able to ask questions on the strategies that will be used?
On the other hand, there are also businesses who can ask all the right questions but if the SEO provider cannot explain the strategies simply, they do not know it well enough. Any SEO or web designer who is worth considering must be able to explain in non-technical terms their plans as well as the status of the website. When there are things that need fixing, they should be made priority.
- Lack of keyword focus – the days of brainstorming for keywords and phrases so that that you can stuff them on the website is long over. What is being done today is keyword research. This is challenging but there is Google Keyword Planner that can be used as a starting point. Make sure though to select the target area so results will be geographically relevant. You can continue to use keywords to build pages but use them as a larger theme and not a tight silo.
- Wrong keyword focus – very often, businesses have a long list of terms that they want to be discovered for but very often the words do not resonate with the target audience. They are not the words that potential consumers will likely type on the browsers of their computers when searching for a product or service.
- Inconsistent local attributes – businesses that market locally should always make certain that their name, address and phone number are in text and not words within an image because search engines only recognize written text and not images. Best practice is to have contact information on every page of your website.
If you do not have a website, you are losing the opportunity for business growth. As a business owner, you can visit Perth Web Design so that you will be accessible 24/7 even without opening your brick and mortar store.